Are You Educating Your Clients on Their Home’s True Value?
As a real estate professional, one of the most important conversations you can have with your clients is about home equity and appreciation. Many homeowners have no idea how much their property has gained in value over the past few years. That’s where your expertise comes in.
🔹 The Market Shifted—But Homeowners Still Hold Equity
While the frenzy of 2021-2022 has cooled, home prices are still significantly higher than they were just five years ago. Many homeowners are sitting on record-breaking appreciation, yet they’re unsure if selling now makes sense.
🔹 Here’s What You Can Share With Your Clients:
✅ Home prices typically rise 2-5% per year, but in recent years, we’ve seen double-digit appreciation.
✅ Even with market corrections, most homeowners still have substantial equity gains.
✅ A well-priced home in today’s market can still sell quickly with the right strategy.
🔹 Your Role as a Trusted Advisor
Many homeowners hesitate to sell because they’re unsure of affordability for their next move. It’s your job to guide them through:
✔ How their home equity can offset higher interest rates.
✔ What their local market conditions mean for pricing strategy.
✔ How to leverage appreciation for their next investment.
🔥 Action Step for Agents:
Instead of waiting for sellers to come to you, start the conversation.
Run CMAs using great technology tools like...
Share real data
- Housing Wire
- Mortgage News Daily
- or STATS from your own MLS for local knowledge broker information
By sharing real data and news, you can position yourself as the go-to expert.
💬 How are you educating your sellers about their home’s value?