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How Buying or Selling a Home Strengthens Your Local Economy

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Arnold Consulting, Inc. ,

As real estate professionals, we know that buying or selling a home is one of the biggest financial decisions our clients will ever make. But what many don’t realize is that their move also has a major impact on the local economy.

Every year, the National Association of Realtors (NAR) breaks down just how much home sales contribute to local communities. The data shows that purchasing an existing home adds over $60K to the local economy, while buying a newly built home can generate over $125K in economic activity.

That’s because every transaction supports a network of professionals—contractors, home inspectors, real estate agents, lenders, attorneys, city planners, and more. As Robert Dietz, Chief Economist at the National Association of Home Builders (NAHB), explains:

“. . . housing is a significant job creator. In fact, for every single-family home built, enough economic activity is generated to sustain three full-time jobs for a year . . .”

What This Means for Your Business For agents, this is a powerful message to share with clients. Whether they’re buying or selling, they aren’t just making a move for themselves—they’re also supporting their neighbors, strengthening the economy, and helping small businesses thrive.

Consider reinforcing this when discussing the value of homeownership with your clients. Remind them that beyond personal goals, their decision helps sustain jobs and improve the local infrastructure that benefits everyone.

How You Can Use This Information

  • Educate Buyers and Sellers: Let them know that their decision has a broader impact than they might expect.

  • Strengthen Your Marketing: Highlight these economic benefits in your listing presentations, social media, and conversations.

  • Position Yourself as a Community Advocate: Show clients that real estate is about more than just transactions—it’s about strengthening the places we call home.

The Bottom Line Buying or selling a home is more than a personal milestone—it’s an investment in the local community. As you guide your clients this year, remind them of the bigger picture.

Need more insights on how to communicate this value to your buyers and sellers? Let’s connect and strategize on how to make this message part of your business growth.

 

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