Boost Your Real Estate Business with Google: Mastering the Google Business Profile
Looking for a way to generate consistent, organic leads without relying on paid advertising? In this episode of the How-To Series, I sit down with Scott from Optimize 5 to dive into the power of Google—and how top-producing agents are using it to dominate local search results.
If your business isn’t showing up when clients search for real estate in your area, you’re leaving money on the table.
📍 Why Google Should Be Your #1 Lead Source
More and more agents are discovering that Google is outperforming paid lead sources like Zillow and Facebook Ads—without the high cost or competition. Scott explains how the Google Business Profile (GBP) has become a secret weapon for savvy agents who want long-term visibility and credibility in their local markets.
🔑 What You’ll Learn:
✅ How to Optimize Your Google Business Profile
From photos and service areas to business hours and keywords, we walk through how to fully build out your profile to improve your chances of appearing in local searches.
“Your GBP is like your new digital storefront—make it count.” – Scott, Optimize 5
🗣️ Mastering the Review Game
We talk strategy for collecting client reviews, responding effectively, and turning testimonials into trust-building tools that convert browsers into buyers.
✔ Tip: Use personalized follow-up scripts and links to make it easy for happy clients to leave glowing reviews.
📈 Get Into the "Google 3-Pack"
If you’ve ever Googled a service and seen the top 3 listings on the map, that’s the Google 3-Pack—and that’s exactly where you want your business to land. We share proven tactics to improve your ranking and maintain it over time.
🛑 Avoiding Profile Suspensions
Many agents unknowingly trigger Google penalties that get their profiles flagged or suspended. Scott breaks down the most common red flags and how to avoid them.
✔ Pro Tip: Don’t stuff your business name with keywords—it can get you de-listed!
🔍 Simple SEO Tactics for Real Estate Agents
This episode also covers basic search engine optimization (SEO) techniques you can apply to your GBP and website to build long-term traffic and attract ideal clients—organically.
💡 Final Thoughts
If you’re serious about standing out in your market and want leads that come to you, your Google Business Profile needs to be a top priority. With Scott’s practical tips and my own real-world coaching experience, you’ll walk away from this episode with everything you need to level up your local SEO game.
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