Boost Your Real Estate Marketing: Automation, Video & Prospecting That Works

Featuring Jimmy Mackin, Nik Shewmaker, and Hosted by Yvonne Arnold

In today’s fast-moving real estate market, staying visible and connected with your audience is essential—but let’s be honest, who has the time to manually build campaigns, write email scripts, and manage daily prospecting?

That’s exactly why I brought on two heavy-hitters in this episode of my How-To Series:

👉 Jimmy Mackin, founder of Listing Leads

👉 Nik Shewmaker, top-producing agent out of Nashville, TN

Together, we dive deep into what actually works when it comes to real estate marketing—without burning you out.

If you’re ready to stop guessing and start growing, this one’s a must-watch (and must-read)!

Simplifying Real Estate Marketing with Listing Leads

Jimmy Mackin knows agents are busy. That’s why he built Listing Leads, a platform that delivers pre-built campaigns, customizable templates, and plug-and-play scripts—allowing agents to run high-impact marketing without spending hours behind a laptop.

 

His philosophy is simple: done-for-you marketing that helps agents stay consistent, look professional, and convert leads into closings.

 

“You shouldn’t have to choose between marketing and selling. You can do both—and Listing Leads makes that possible.”

— Jimmy Mackin

 

Daily Prospecting That Converts: Nik Shewmaker’s Real-World Strategy

Nik Shewmaker isn’t just talking theory—she’s living it. As a full-time agent in a competitive market, Nik shares exactly how she structures her day, from daily follow-ups to social media content creation and client appreciation strategies that keep her pipeline full year-round.

 

Her message: Consistency wins. Know your message, automate what you can, and focus on conversations that lead to closings.

 

Whether you’re a solo agent or running a team, Nik’s approach is both practical and repeatable.

 

My Coaching Take: Why Automation & Video Matter More Than Ever

 

As someone who’s coached agents for years, I see what makes the difference—and it’s not just hard work. It’s smart work.

 

Here’s what I recommend:

 

Video builds trust: Start simple. Record short, valuable messages and share them in DMs, emails, or on your social feed.

Client-first marketing wins: Make your campaigns about them—their dreams, questions, and journey. That’s what connects.

Marketing doesn’t have to be overwhelming. With the right tools and a focused strategy, it becomes one of your most powerful business drivers.