Email Deliverability Secrets for Real Estate Pros: Stay Out of Spam & Email Jail!
Is your email marketing falling flat? If your carefully crafted messages are landing in spam folders or the dreaded Gmail "Promotions" tab, you're not alone. In this power-packed episode of the How-To Series, I sit down with email expert Alex Shakov to break down what’s really going on behind the scenes—and how you can fix it.
Whether you’re sending newsletters, client updates, or marketing campaigns, email deliverability can make or break your results.
🚫 Why Emails Get Flagged (And What to Do About It)
Spam filters are smarter than ever—and more aggressive. Alex shares the top reasons your emails might be flagged, from unverified domains to overused templates and poor sender reputation.
➡ Quick Fix: Make sure you’re not using link-heavy templates or sending from a free Gmail account (we’ll explain why below).
🔐 Domain Authentication Matters (SPF, DKIM, DMARC)
This may sound technical, but it’s crucial.
Alex walks us through how to authenticate your domain to prove you’re a legitimate sender. If your SPF, DKIM, and DMARC aren’t set up correctly, your emails are basically waving a red flag to spam filters.
✔ Want your email to land in inboxes? Get your domain verified—this one change can dramatically boost deliverability.
📧 Gmail vs. Custom Domain: What’s Better?
Spoiler: Gmail isn't your best friend when it comes to professional email marketing. If you're still sending from "you@gmail.com," you're more likely to get filtered out.
✅ A custom domain email (like you@yourrealestatebrand.com) gives you credibility and more control over your email settings—plus it improves deliverability.
📨 Avoiding the Promotions Tab on Gmail
Even if your emails avoid the spam folder, they may still land in the Promotions tab, where they’re easy to miss.
We share strategies to increase engagement (like better subject lines and personalized content) and build healthy sending habits that encourage Gmail to treat your messages like priority mail.
🍎 Apple’s Email Tracking Update: What You Should Know
Apple’s Mail Privacy Protection has changed the game. Open rates? Not as reliable as they used to be. Alex explains what metrics to focus on now, and how to adjust your campaigns to stay effective in a post-tracking world.
✉️ Email Hygiene & Blacklist Recovery
Did you know bad list hygiene can damage your domain reputation?
We’ll show you how to keep your email list clean, remove inactive contacts, and warm up your domain if you’ve been blacklisted. Yes—there’s a way back from email jail! 👏
🔑 Key Takeaways:
✔ Authenticate your domain with SPF, DKIM, and DMARC
✔ Use a custom domain email address for credibility
✔ Optimize your content to avoid spam filters & Promotions tab
✔ Monitor email metrics that actually matter
✔ Keep your list clean—and know how to recover if flagged
Don't let poor deliverability cost you leads or credibility. With the right systems in place, your emails will get seen—and get results.
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