Facebook Marketplace Lead Generation: Real Estate Success Tips with Shawn Getty

In today’s real estate world, standing out doesn’t always mean spending big—it means thinking differently. And no one embodies that better than Shawn Getty, whose journey from struggle to success is packed with lessons in hustle, heart, and harnessing the power of Facebook Marketplace.

In this episode of my How-To Series, we dive into how Shawn ditched traditional lead gen methods and found success by embracing creativity and community connection. If you're tired of cold calls and overpriced ad budgets, this one’s for you!

💡 From Setbacks to Strategy: Shawn’s Story

Shawn’s path to real estate success wasn’t paved with perfection—it was powered by imperfect action. When conventional tactics failed, he took matters into his own hands and got scrappy.

“I didn’t have a big budget, so I had to figure out how to work smarter—not harder,” he said.

He turned to Facebook Marketplace—not just as a listing tool, but as a relationship-building platform. And the results? Game-changing.

🔑 Facebook Marketplace as a Lead Gen Powerhouse

Here’s how Shawn made Facebook Marketplace his secret weapon:

✔ Personalized Listings That Convert

Forget boring, generic ads. Shawn crafts each post with customized descriptions that speak to the buyer, not just the property. He focuses on highlighting unique features, benefits, and lifestyle angles that catch attention.

✔ Community Over Automation

Instead of relying on bots or templated replies, Shawn engages with potential clients directly and authentically. He answers questions, starts conversations, and builds trust—turning casual inquiries into real relationships.

✔ Collaborating with Other Realtors

Shawn’s not just a solo act—he leverages collaborations with other agents to expand his listing reach and share audiences. The more eyes on your listings, the more leads in your pipeline.

✔ Visibility Through Groups

He also posts in local community groups, tapping into hyper-targeted audiences that are already active and engaged. The goal? Stay visible, relevant, and present where your ideal clients are already hanging out.

 Ready to give Facebook Marketplace a try? Here’s how to start:

▪ Post weekly listings with engaging, tailored descriptions.

▪ Join local Facebook groups and participate consistently.

▪ Respond to messages with personality and professionalism.

▪ Consider cross-promoting with agents in adjacent markets.

▪ Track your engagement and refine your approach based on what gets clicks and conversations.

🔁 Consistency, Creativity & Conversations

Shawn’s approach is a powerful reminder that you don’t need fancy tools to build momentum—you need intentional action, consistency, and the willingness to try something new.

His results prove that authenticity wins. By prioritizing real conversations over automated drip campaigns, he built a business rooted in trust—and the leads continue to flow in.

🛠️ Action Steps for Agents

Real Estate Growth Is Within Reach

This episode with Shawn Getty is proof that you don’t need a big team or big money to make a big impact. All it takes is a bold mindset, creative strategy, and the courage to take action—even if it’s not perfect.

If you're looking to shake things up and find new ways to grow your business, start where Shawn did: with what you already have—and with a whole lot of heart.