How Christian Stubbs Built a 60+ Agent Real Estate Business from the Ground Up

If you're a real estate agent, team leader, or aspiring brokerage owner aiming to scale profitably, you’ll want to take notes on this one. In this episode of the How-To Series, I sit down with Christian Stubbs, founder of Onyx Homes and leader at First Team Real Estate, to unpack exactly how he built a thriving real estate organization of over 60 agents since 2019.

Christian’s journey is a blueprint for modern real estate entrepreneurship—one built on systems, accountability, and sustainable profit (not just flashy numbers).

🔥 What You’ll Learn from Christian’s Journey

✅ From Team Leader to Business Owner Mindset

Christian emphasizes the mindset shift required to step away from being the “Rainmaker” and into the role of a true business operator. It's not just about selling more—it’s about building something that works without you.

✅ Why Most Teams Aren’t Profitable (and How to Fix It)

Christian breaks down the hidden costs and inefficiencies that plague most real estate teams. If your business looks successful on the outside but feels chaotic on the inside, this section is for you.

“Profitability isn't about cutting corners—it's about creating clarity, consistency, and accountability at every level.” – Christian Stubs

✅ CRM-Driven Accountability Systems

Using tools like Follow Up Boss, Christian shows how to track agent activity, ensure lead follow-up, and create performance standards that actually move the needle.

✅ Scalable Recruiting with Content Marketing

Recruiting doesn't have to feel like a cold pitch. Christian shares how he uses video sales letters (VSLs) and value-driven content to attract top agents who are aligned with his mission and model.

✅ Marketing Workflows that Multiply Your Message

Learn how to build a content engine that spans YouTube, Instagram Reels, and email marketing—without burning out. Christian’s system makes repurposing seamless and measurable.

🧩 Business Models Demystified: Team vs. Teamerage vs. Rainmaker

Christian offers a clear breakdown of:

• Traditional Team Models

• Rainmaker-Led Structures

• Teamerage Models (a hybrid of team and brokerage)

He explains which one you should build based on your goals, and how to avoid blending them in ways that kill profit and cause confusion.

🎯 Attracting and Retaining “A Players”

Forget personality tests—Christian believes that standards and structure are what actually build elite teams. Learn how he identifies high-performing agents and creates an environment they want to stay in.

💰 Real Numbers, Real Margins

He dives into how to build a commission structure that makes sense—for both the team and the agents. Spoiler: it’s not about being the cheapest or most generous—it’s about clarity, value, and outcomes.

💼 Final Takeaways

If your vision is to:

• Step out of production

• Build a business that runs without you

• Scale with systems (not stress)

• Or finally make your team actually profitable…

This episode is your roadmap.

🔔 Subscribe to the How-To Series for weekly insights on leadership, real estate systems, and team building.

💬 Have questions or want help scaling your team? Drop a comment or message—I’d love to connect.

📲 Follow me on Instagram @YvonneArnold_ for more behind-the-scenes coaching, content, and inspiration.