How to Build a Powerful Real Estate Brand on YouTube, TikTok & Instagram

In today’s fast-moving real estate world, visibility is currency—and if you’re not showing up online, you’re missing out on leads, trust, and massive opportunities.

In this episode of my How-To Series, I sat down with real estate video strategist Aaron Cuha to unpack a proven strategy for growing your presence on YouTube and repurposing that content across platforms like TikTok and Instagram. Whether you're a seasoned pro or just dipping your toes into video, this system will help you attract more clients and close more deals.

🎯 Platform Strategy: Use Each One with Purpose

Here’s the breakdown:

• YouTube is your hub—the place for long-form content like market updates, property tours, and expert interviews. It builds authority and trust.

• TikTok & Instagram Reels are your attention-grabbers—short-form, high-impact videos that drive views and redirect traffic back to your YouTube channel.

This “hub-and-spoke” strategy helps you expand your reach while establishing thought leadership.

📸 Content That Converts

Aaron recommends using an 80/20 split:

• 80% Business: Property tours, market updates, local highlights, buyer/seller tips.

• 20% Personal: Behind-the-scenes content, day-in-the-life, fun lifestyle snippets.

This balance builds trust while keeping you relatable and engaging. People want to work with professionals—but they also want to know you're real.

📅 Consistency Is King: Build a Content Backlog

One of the biggest mistakes I see? Posting randomly.

Aaron’s advice: Create a backlog of 40–60 videos so you never run out of content. When you batch record and schedule in advance, you can stay visible—even on your busiest weeks.

🎥 Key Video Types That Get Views & Leads

These video formats perform well and build your brand:

• Property Tours – Showcase homes, highlight features, and help viewers visualize living there.

• Market Updates – Keep your audience informed about trends, rates, and opportunities.

• Local Area Spotlights – Feature restaurants, parks, neighborhoods, and schools.

The more you educate and entertain, the more you become the go-to agent in your market.

🔍 SEO + Thumbnails = Discovery Power

Don’t forget the two biggest tools for YouTube visibility:

• SEO: Use keyword-rich titles like “Top 3 Neighborhoods in [Your City]” or “What $500K Buys in [City].”

• Thumbnails: Use bold, high-contrast images in the BOGY color scheme (Blue, Orange, Green, Yellow). These colors catch the eye and increase click-through rates.

🔁 Repurpose Across Platforms

Why create once and share once? Here’s how to stretch your video content:

• Chop longer YouTube videos into short clips for TikTok and Instagram Reels.

• Post snippets to LinkedIn and Facebook.

• Use stories and carousels to tease your videos and drive traffic back to YouTube.

This multiplies your visibility without multiplying your workload.

📥 Lead Generation Through Video

Views are great, but leads are better. Here’s how Aaron turns video into business:

• Include clear CTAs in every video: “Download my free buyer’s guide,” “Schedule a call,” or “DM me ‘listings’ for a full tour.”

• Offer lead magnets like guides, checklists, and market reports to convert viewers into contacts.

Final Thoughts: Trust Takes Time, But Video Speeds It Up

The real estate pros winning online today aren’t necessarily the loudest—they’re the most consistent, authentic, and visible.

Start now. Show up regularly. Talk to the camera like you’d talk to a client. And remember: done is better than perfect.

🔔 Want more insights like this?

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Let’s elevate your brand and your impact. You’ve got this! 💪